منابع مشابه
Predicting Consumer Purchase Intention: A Discriminant Analysis Approach
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With the social trend of e-commerce, as an important source of word-of-mouth, online opinion leader is become more and more popular in industry and academics. Its impact on consumer purchase intention is emphasized as well. Based on communication and persuasion theory, communicator character, information feature and individual perceived value are taken as three basic constructs for influence mo...
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Online consumer product reviews, an important form of electronic word-of-mouth (eWOM), have attracted widespread attention from researchers. The reviews provide potential buyers with product comments and evaluations from a user’s perspective. This paper examines how the sequence of negative reviews, the quantity of online feedback text and the quality of online comments affect consumer purchase...
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ژورنال
عنوان ژورنال: Journal of Secretary and Business Administration
سال: 2019
ISSN: 2580-8095
DOI: 10.31104/jsab.v3i1.90